Stellar Marketing Points from Experts

Distribution Strategy

  1. “A plan created by the management of a manufacturing business that specifies how the firm intends to transfer its products to intermediaries, retailers and end consumers. Larger companies involved in making products will usually also put together a detailed production distribution strategy to guide its entry into its intended market.” Read more
  2. “source of production, such as the factory, to the place where the customer can buy it.”[1]
    1. Distribution Network:
      1. “A distribution network is established by answering the questions of who, what, when, where, and how in terms of getting products to their end point.
        1. …who is responsible for sending and receiving the product and who will transport it.
        2. ….what products are transported to which outlets and whether there are different distribution strategies for different product lines.
        3. …when items will be sent from the production site…
        4. …where they will be sent, and what work the marketing department will do to prepare for different outlets.
        5. …finally, the distribution coordinators…arrange the best way for the network to operate.”
          1. Local Access
            1. Brick and Mortar sites
              1. Factory to shop; traditional
              2. Must pick up the item; physical
            2. Remote Access
              1. Catalogs, online stores
                1. Convenience, at home purchasing, ordering
              2. Minimizing expenses from local access
  1. Marketing Communication
    1. Coordinated promotional messages delivered through one or more channels such as print, radio, television, direct mail, and personal selling. Read more
      1. Objectives:[2]
        1. “To Create a brand awareness or, in other words, to inform your target audience about your brand.”
          1. …communication channels, such as direct mail, radio, television advertising, environmental advertising (billboards, bus stop signage, and vehicle wraps)
        2. “To define a fulfilling need for your product or service, or to persuade them to use your product or service.”
        3. “Encourage action from your target audience, or, in other words, to remind them through various marketing channels about your product or services.”
          1. ….reminded (target audience) often about your product…
        4. Promotional Strategy
          1. The choice of a target market and formulation of the most appropriate promotion mix to influence it. Read more
            1. Objectives:[3]
              1. “…create a marketing campaign that emphasizes the quality and value of your products.”
              2. “…create buzz by blanketing the local airwaves, print space, and other advertising mediums with your name, logo, and products…[;] Increased awareness…”
              3. “…create a campaign that makes consumers feel themselves, your company, and the decision to buy your products.”
              4. “…emphasizes warranties, testimonials, endorsements, and other positive reinforcement devices can not only make the buying decision easier…”
              5. “…people respond to deadlines. Marketing strategies designed around the idea of limited supplies, temporary price reductions, or other mechanisms that create a sense of urgency….”
  1. Revenue Management
    1. “Revenue Management is the application of disciplined analytics that predict consumer behaviour at the micro-market level and optimize product availability and price to maximize revenue The primary aim of Revenue Management is selling the right product to the right customer at the right time for the right price and with the right pack. The essence of this discipline is in understanding customers’ perception of product value and accurately aligning product prices, placement and availability with each customer segment.”[4]
      1. Objectives:[5]
        1. maximizing Profits by maximizing the Revenue.
        2. predict the future sales and to define the optimal price.
        3. use the historical data and using formulas, predict the future demand and even manage on-line reservations. (rev. Mgmt. softwares)
          1. Examples:
            1. different prices for different seasons, day of week, and other factors.
            2. Happy Hour, Late Night Menu

[1] Factors, Distribution Strat.

[2] Marketing Comm. Explained

[3] Gaebler, Examples of Mkt. Strategies

[4] Wiki. Rev. Mgmt

[5] Hubpages Managing Rev.

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Try a Heuristic boost today!

Need some good researching help? Try to fit your inquiry into these 3 elements of heuristic investigation; a pre-research method design include a Static, Dynamic and Relational inquiry. The heuristic is model designed to draw more information regarding a topic of research. Here is  model from Rhetoric and Writing blog from a Research Writing class at Florida Atlantic University

Contrast Variation Distribution
Particle [*]
Static, in itself
View the unit as an isolated, static entity. What are its contrastive features that differentiate it from similar things and identify it? View the unit as a specific variation of a concept or category. What is the range of variation? How much can it change without becoming something else? View the unit as part of a larger context.How is/should it be classified? What position in a sequence? In space/geography? In a system of classes?
Wave [t]
Dynamic, as a process
View the unit as a dynamic, changing project or event. What physical features distinguish it from similar objects or events? In particular, what is its nucleus or essence? View the unit as a dynamic process.How is it changing? View the unit as part of a larger dynamic context. How does it interact with and merge into its environment? Are its borders clear-cut or indeterminate?
Field [∞]
Relational, as a whole
View the unit as an abstract multi-dimensional system. How are its components organized in relation to one another (for example, in class, temporal sequence, space)? View the unit as a multi-dimensional physical system. How do particular instances of the system vary? View the unit as an abstract system within a larger system. What is its position in the larger system? What systemic features (interactions?) and components make it part of the larger system?
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Tesla’s Summon Will Redefine Green

Thomas_Parker_Electric_car
Hark and listen for what looms on the horizon! It is the reinvention of the wheel, (kind of). Tesla’s Model S and X electric sportsters  have got some new software that will take the world farther than it’s ever been. Every season new software is developed for the Tesla, last update 7.1 saw the rise of the Summon command, summoning your vehicle to you. Tesla correspondent writes from their website Teslamotors.com, “In the morning, you wake up, walk out the front door, and summon your car. It will open the garage door and come to greet you.”

Let’s be honest. We have all heard how wonderful and praiseworthy it is to switch to a green alternative, so let’s think electric. After all, down with fossil fuels! Out with oil! [insert diatribe here] But lets be honest and not pander to these one track cassettes. The reception of EcoBoost to Flex-fuel and even to hybrid tech has been luke-warm at best and their advantages, well, the same. Gas consumption is a sensationalized misdirect that has grabbed our attention for generations. Whatever the auto bigheads seemed to have cooked up in response to general public outcry, just falls short and flat of real automotive innovation. Has change eluded us? No, change is certainly here but clashing head-on with big oil business has certainly proven much too daunting and unfulfilled; consider the fact that we have had successful electric cars in the 1880’s.
Looking around to assess the alternatives of green think, we see a champion emerge.
But, What does this have to do with going green, we all know Tesla is 100% electric! Going green is multifaceted and not all tied up with this old-hat fuel efficiency ratio, colleague!
Consider not squeezing into tight spaces, from your garage to some downtown urban nightmare, where space is more valuable than cadmium. Just whip out your phone and say, “Kitt, pick me up.” Within limitations, it will pull out of it’s spot to greet you. What this means is smaller parking lot spaces. The resource of space, which is not renewable, has shifted because our need will have shrunk, albeit by several inches on each side of the parking line- but multiply that by millions. What could we do with all that leftover space? Green up our cities? You name it, the resource of space has been levied. Ah, fresh air!

 Now, consider the near future, in as little as 2 years we will see an immersive blend of autonomous vehicles, road worthy, with a full-tilt summoning capabilities. (check out Elon Musk’s Interview.) You’re in Chico, California tending your crop but live in Ft. Worth, TX? No problem, the arrival of your vehicle and map of its route and position are all at your fingertips. Going green does not have to be fuel-centric thought. The ramifications of autonomous vehicle technology will yield green concepts as demonstrated above. (An unmanned, summoned fleet of vehicles might just destroy domestic airport travel, and good-riddance!)

 

 

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